Deal Sheet: 2026 Prius Nightshade Edition FWD

Toyota Santa Monica · Santa Monica, CA · VIN: JTDACAAUXT3084074

This Is Already a Great Deal

Opening Offer

$35,689

Asking Price

$36,793

Max Price

$36,793

• Recent buyers paid ~$105 above MSRP
• Asking price is already $520 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,115

Est. Invoice$33,859

Holdback (est.)$744

MSRP (Sticker)$37,208

Asking Price$36,793

Markup-$415

Est. Dealer Margin on This Car$3,678

Percentile16% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold68

Avg Markup+$105

Median Markup$0

Best Deal-$3,000

Worst Deal+$3,998

% Sold Below MSRP59%

Avg Days to Sell20 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$425

Avg Markup (Prius)-$415

% Below MSRP75%

Avg Days to Sell33 days

Avg Sold Markup-$432

Price History

Jul 8, 2026$36,708 → $36,793(+$85)

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