Deal Sheet: 2026 Prius Nightshade Edition FWD

Toyota of Fort Walton Beach · Ft Walton Beach, FL · VIN: JTDACAAU4T3083292

This Is Already a Great Deal

Opening Offer

$34,459

Asking Price

$35,525

Max Price

$35,525

• Recent buyers paid ~$105 above MSRP
• Asking price is already $1,603 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$32,950

Est. Invoice$33,691

Holdback (est.)$740

MSRP (Sticker)$37,023

Asking Price$35,525

Markup-$1,498

Est. Dealer Margin on This Car$2,575

Percentile11% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold68

Avg Markup+$105

Median Markup$0

Best Deal-$3,000

Worst Deal+$3,998

% Sold Below MSRP59%

Avg Days to Sell20 days

Dealer Profile

Inventory246 vehicles

Avg Markup (All Models)-$1,398

Avg Markup (Prius)-$1,498

% Below MSRP92%

Avg Days to Sell24 days

Avg Sold Markup-$1,265

Price History

Jul 9, 2026$35,522 → $35,525(+$3)

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