Deal Sheet: 2026 Prius Nightshade Edition FWD

Keating Toyota · Manvel, TX · VIN: JTDACAAU1T3083704

Negotiation Guide

Opening Offer

$34,537

Fair Price

$36,037

Walk Away Above

$35,984

• Recent buyers paid ~$105 above MSRP

Price Breakdown

Est. Dealer Cost$31,979

Est. Invoice$32,698

Holdback (est.)$719

MSRP (Sticker)$35,932

Dealer Add-Ons (DIA)+$1,695

Asking Price$37,627

Markup+$1,695

Est. Dealer Margin on This Car$5,648

Percentile95% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold68

Avg Markup+$105

Median Markup$0

Best Deal-$3,000

Worst Deal+$3,998

% Sold Below MSRP59%

Avg Days to Sell20 days

Dealer Profile

Inventory325 vehicles

Avg Markup (All Models)+$85

Avg Markup (Prius)+$1,695

% Below MSRP37%

Avg Days to Sell21 days

Avg Sold Markup-$161

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