Deal Sheet: 2026 BRZ Limited

Sheehy Subaru of Fredericksburg · Fredericksburg, VA · VIN: JF1ZDBE18T8702829

Negotiation Guide

Opening Offer

$36,716

Fair Price

$38,216

Walk Away Above

$38,430

• Recent buyers paid ~$428 below MSRP

Price Breakdown

Dealer Cost$35,581

Invoice (factory)$36,354

Holdback (est.)$773

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$38,644

Asking Price$39,642

Markup+$998

Actual Dealer Margin on This Car$4,061

Percentile95% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold103

Avg Markup-$428

Median Markup$0

Best Deal-$3,800

Worst Deal+$4,249

% Sold Below MSRP67%

Avg Days to Sell33 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)+$998

Avg Markup (BRZ)+$998

% Below MSRP0%

Avg Days to Sell24 days

Avg Sold Markup+$998

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