Negotiation Guide
Opening Offer
$36,716
Fair Price
$38,216
Walk Away Above
$38,430
- • Recent buyers paid ~$428 below MSRP
Price Breakdown
Dealer Cost$35,581
Invoice (factory)$36,354
Holdback (est.)$773
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$38,644
Asking Price$39,643
Markup+$999
Actual Dealer Margin on This Car$4,062
Percentile96% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold103
Avg Markup-$428
Median Markup$0
Best Deal-$3,800
Worst Deal+$4,249
% Sold Below MSRP67%
Avg Days to Sell33 days
Dealer Profile
Inventory167 vehicles
Avg Markup (All Models)-$979
Avg Markup (BRZ)+$500
% Below MSRP99%
Avg Days to Sell23 days
Avg Sold Markup-$1,057
Price History
Aug 20, 2026$38,644 → $39,643(+$999)
Cheaper BRZ Limited Inventory
Annapolis SubaruAnnapolis, MD
-$2,442$36,63232d
Camelback SubaruPhoenix, AZ
-$2,442$36,6327d
Camelback SubaruPhoenix, AZ
-$2,442$36,6327d
Dewey Griffin SubaruBellingham, WA
-$2,406$36,56935d
Brandon Tomes SubaruMcKinney, TX
-$2,337$37,07935d
Morrie's Eau Claire SubaruEau Claire, WI
-$2,328$36,42325d
Marin SubaruSan Rafael, CA
-$2,300$36,49051d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,22051d
Don Miller Subaru EastMadison, WI
-$2,280$36,21351d
Briggs Subaru of TopekaTopeka, KS
-$2,250$36,15851d