Negotiation Guide
Opening Offer
$36,932
Fair Price
$38,432
Walk Away Above
$38,753
- • Recent buyers paid ~$428 below MSRP
- • Sitting 51 days (avg 33) — extra leverage
Price Breakdown
Dealer Cost$35,851
Invoice (factory)$36,632
Holdback (est.)$781
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,074
Asking Price$39,874
Markup+$800
Actual Dealer Margin on This Car$4,023
Percentile91% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold103
Avg Markup-$428
Median Markup$0
Best Deal-$3,800
Worst Deal+$4,249
% Sold Below MSRP67%
Avg Days to Sell33 days
Dealer Profile
Inventory226 vehicles
Avg Markup (All Models)+$800
Avg Markup (BRZ)+$800
% Below MSRP0%
Avg Days to Sell24 days
Avg Sold Markup+$800
Cheaper BRZ Limited Inventory
Annapolis SubaruAnnapolis, MD
-$2,442$36,63232d
Camelback SubaruPhoenix, AZ
-$2,442$36,6327d
Camelback SubaruPhoenix, AZ
-$2,442$36,6327d
Dewey Griffin SubaruBellingham, WA
-$2,406$36,56935d
Brandon Tomes SubaruMcKinney, TX
-$2,337$37,07935d
Morrie's Eau Claire SubaruEau Claire, WI
-$2,328$36,42325d
Marin SubaruSan Rafael, CA
-$2,300$36,49051d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,22051d
Don Miller Subaru EastMadison, WI
-$2,280$36,21351d
Briggs Subaru of TopekaTopeka, KS
-$2,250$36,15851d