Negotiation Guide
Opening Offer
$29,140
Fair Price
$30,640
Walk Away Above
$31,163
- • Recent buyers paid ~$858 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Dealer Cost$29,183
Invoice (factory)$29,817
Holdback (est.)$634
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$31,686
Asking Price$31,686
Markup$0
Actual Dealer Margin on This Car$2,503
Percentile67% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold386
Avg Markup-$858
Median Markup-$1,147
Best Deal-$4,183
Worst Deal+$3,995
% Sold Below MSRP72%
Avg Days to Sell32 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)$0
Avg Markup (Impreza)$0
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup$0
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