Negotiation Guide
Opening Offer
$72,612
Fair Price
$74,112
Walk Away Above
$74,277
- • Recent buyers paid ~$331 below MSRP
Price Breakdown
Est. Dealer Cost$66,254
Est. Invoice$67,743
Holdback$1,489
MSRP (Sticker)$74,443
Asking Price$74,443
Markup$0
Dealer Margin on This Car$8,189
Percentile75% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold85
Avg Markup-$331
Median Markup$0
Best Deal-$5,565
Worst Deal+$1,720
% Sold Below MSRP76%
Avg Days to Sell40 days
Dealer Profile
Inventory138 vehicles
Avg Markup (All Models)-$368
Avg Markup (Sequoia)$0
% Below MSRP97%
Avg Days to Sell27 days
Avg Sold Markup-$147
Price History
Jun 27, 2026$73,743 → $74,443(+$700)
Cheaper Sequoia SR5 4WD Inventory
Gresham ToyotaGresham, OR
-$8,000$67,98830d
Peterson ToyotaBoise, ID
-$6,122$68,47123d
Lou Fusz ToyotaKirkwood, MO
-$5,804$67,24185d
Concord ToyotaConcord, CA
-$5,566$70,78249d
Bell Road ToyotaPhoenix, AZ
-$5,292$67,81653d
Toyota of Colorado SpringsColorado Springs, CO
-$5,000$68,46380d
Stevens Creek ToyotaSan Jose, CA
-$4,622$69,59142d
Capitol Toyota of SalemSalem, OR
-$4,373$70,22035d
Toyota of PullmanPullman, WA
-$4,195$71,23823d
Priority Toyota SpringfieldSpringfield, VA
-$3,929$72,10459d