Deal Sheet: 2026 Sequoia SR5 4WD

Heartland Toyota · Bremerton, WA · VIN: 7SVAAABA8TX29B463

Negotiation Guide

Opening Offer

$74,282

Fair Price

$75,782

Walk Away Above

$75,947

• Recent buyers paid ~$331 below MSRP

Price Breakdown

Est. Dealer Cost$67,741

Est. Invoice$69,263

Holdback$1,522

MSRP (Sticker)$76,113

Asking Price$76,013

Markup-$100

Dealer Margin on This Car$8,272

Percentile19% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold85

Avg Markup-$331

Median Markup$0

Best Deal-$5,565

Worst Deal+$1,720

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory330 vehicles

Avg Markup (All Models)-$524

Avg Markup (Sequoia)-$89

% Below MSRP71%

Avg Days to Sell35 days

Avg Sold Markup-$787

Price History

Jun 9, 2026$75,113 → $75,813(+$700)

Jun 20, 2026$75,813 → $76,013(+$200)

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