Deal Sheet: 2026 Sequoia SR5 4WD

Priority Toyota Springfield · Springfield, VA · VIN: 7SVAAABA7TX29C149

Negotiation Guide

Opening Offer

$75,390

Fair Price

$76,890

Walk Away Above

$77,055

• Recent buyers paid ~$331 below MSRP

Price Breakdown

Est. Dealer Cost$68,727

Est. Invoice$70,271

Holdback$1,544

MSRP (Sticker)$77,221

Asking Price$78,286

Markup+$1,065

Dealer Margin on This Car$9,559

Percentile95% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold85

Avg Markup-$331

Median Markup$0

Best Deal-$5,565

Worst Deal+$1,720

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)+$735

Avg Markup (Sequoia)-$1,978

% Below MSRP11%

Avg Days to Sell28 days

Avg Sold Markup+$370

Price History

Jun 5, 2026$77,415 → $77,520(+$105)

Jun 18, 2026$77,520 → $77,586(+$66)

Jun 27, 2026$77,586 → $78,286(+$700)

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