Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota South · Richmond, KY · VIN: 7SVAAABA7TX102555

Negotiation Guide

Opening Offer

$85,218

Fair Price

$86,718

Walk Away Above

$87,070

• Recent buyers paid ~$704 below MSRP

Price Breakdown

Est. Dealer Cost$77,806

Est. Invoice$79,554

Holdback (est.)$1,748

MSRP (Sticker)$87,422

Asking Price$87,121

Markup-$301

Est. Dealer Margin on This Car$9,315

Percentile25% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1126

Avg Markup-$704

Median Markup$0

Best Deal-$11,273

Worst Deal+$8,208

% Sold Below MSRP70%

Avg Days to Sell43 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$112

Avg Markup (Sequoia)-$51

% Below MSRP27%

Avg Days to Sell32 days

Avg Sold Markup-$259

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