Deal Sheet: 2026 Sequoia SR5 4WD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: 7SVAAABA7TX096952

This Is Already a Great Deal

Opening Offer

$69,499

Asking Price

$71,648

Max Price

$71,648

• Recent buyers paid ~$331 below MSRP
• Asking price is already $3,419 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,104

Est. Invoice$68,612

Holdback$1,508

MSRP (Sticker)$75,398

Asking Price$71,648

Markup-$3,750

Dealer Margin on This Car$4,544

Percentile11% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold85

Avg Markup-$331

Median Markup$0

Best Deal-$5,565

Worst Deal+$1,720

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$608

Avg Markup (Sequoia)-$3,750

% Below MSRP55%

Avg Days to Sell36 days

Avg Sold Markup-$518

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