Deal Sheet: 2026 Sequoia SR5 4WD

Toyota of Portland on Broadway · Portland, OR · VIN: 7SVAAABA6TX098093

Negotiation Guide

Opening Offer

$72,762

Fair Price

$74,262

Walk Away Above

$74,427

• Recent buyers paid ~$331 below MSRP

Price Breakdown

Est. Dealer Cost$66,388

Est. Invoice$67,880

Holdback$1,492

MSRP (Sticker)$74,593

Asking Price$74,593

Markup$0

Dealer Margin on This Car$8,205

Percentile75% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold85

Avg Markup-$331

Median Markup$0

Best Deal-$5,565

Worst Deal+$1,720

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory277 vehicles

Avg Markup (All Models)-$23

Avg Markup (Sequoia)$0

% Below MSRP97%

Avg Days to Sell33 days

Avg Sold Markup-$1

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