Deal Sheet: 2026 Sequoia SR5 4WD

Dublin Toyota · Dublin, CA · VIN: 7SVAAABA2TX097507

Negotiation Guide

Opening Offer

$72,562

Fair Price

$74,062

Walk Away Above

$74,227

• Recent buyers paid ~$331 below MSRP

Price Breakdown

Est. Dealer Cost$66,210

Est. Invoice$67,698

Holdback$1,488

MSRP (Sticker)$74,393

Asking Price$74,393

Markup$0

Dealer Margin on This Car$8,183

Percentile75% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold85

Avg Markup-$331

Median Markup$0

Best Deal-$5,565

Worst Deal+$1,720

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory463 vehicles

Avg Markup (All Models)+$1,078

Avg Markup (Sequoia)+$531

% Below MSRP72%

Avg Days to Sell30 days

Avg Sold Markup+$1,444

Cheaper Sequoia SR5 4WD Inventory

Gresham ToyotaGresham, OR

-$8,000$67,98830d

Peterson ToyotaBoise, ID

-$6,122$68,47123d

Lou Fusz ToyotaKirkwood, MO

-$5,804$67,24185d

Concord ToyotaConcord, CA

-$5,566$70,78249d

Bell Road ToyotaPhoenix, AZ

-$5,292$67,81653d

Toyota of Colorado SpringsColorado Springs, CO

-$5,000$68,46380d

Stevens Creek ToyotaSan Jose, CA

-$4,622$69,59142d

Capitol Toyota of SalemSalem, OR

-$4,373$70,22035d

Toyota of PullmanPullman, WA

-$4,195$71,23823d

Priority Toyota SpringfieldSpringfield, VA

-$3,929$72,10459d