Deal Sheet: 2026 Sequoia SR5 4WD

Gloucester Toyota · Gloucester, VA · VIN: 7SVAAABA2TX096504

Negotiation Guide

Opening Offer

$74,562

Fair Price

$76,062

Walk Away Above

$76,227

• Recent buyers paid ~$331 below MSRP

Price Breakdown

Est. Dealer Cost$67,990

Est. Invoice$69,518

Holdback$1,528

MSRP (Sticker)$76,393

Dealer Add-Ons (DIA)+$995

Asking Price$77,388

Markup+$995

Dealer Margin on This Car$9,398

Percentile94% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold85

Avg Markup-$331

Median Markup$0

Best Deal-$5,565

Worst Deal+$1,720

% Sold Below MSRP76%

Avg Days to Sell40 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)+$613

Avg Markup (Sequoia)+$995

% Below MSRP13%

Avg Days to Sell39 days

Avg Sold Markup+$417

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