Deal Sheet: 2026 Sequoia Platinum 4WD

Kerry Toyota · Florence, KY · VIN: 7SVAAABA0TX37B145

Negotiation Guide

Opening Offer

$87,987

Fair Price

$89,487

Walk Away Above

$89,839

• Recent buyers paid ~$704 below MSRP

Price Breakdown

Est. Dealer Cost$80,270

Est. Invoice$82,074

Holdback (est.)$1,804

MSRP (Sticker)$90,191

Asking Price$90,191

Markup$0

Est. Dealer Margin on This Car$9,921

Percentile68% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1126

Avg Markup-$704

Median Markup$0

Best Deal-$11,273

Worst Deal+$8,208

% Sold Below MSRP70%

Avg Days to Sell43 days

Dealer Profile

Inventory355 vehicles

Avg Markup (All Models)-$380

Avg Markup (Sequoia)-$91

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$285

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