Deal Sheet: 2026 Corolla SE FWD

Landers Toyota · Little Rock, AR · VIN: 5YFS4MCE5TP29B010

Negotiation Guide

Opening Offer

$26,638

Fair Price

$28,138

Walk Away Above

$28,102

• Recent buyers paid ~$71 above MSRP

Price Breakdown

Est. Dealer Cost$24,980

Est. Invoice$25,541

Holdback (est.)$561

MSRP (Sticker)$28,067

Dealer Add-Ons (DIA)+$699

Asking Price$28,766

Markup+$699

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$3,786

Percentile84% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold4623

Avg Markup+$71

Median Markup$0

Best Deal-$4,418

Worst Deal+$5,995

% Sold Below MSRP62%

Avg Days to Sell28 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (Corolla)+$644

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$572

Price History

Jul 10, 2026$26,724 → $27,619(+$895)

Jul 17, 2026$27,619 → $28,766(+$1,147)

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