Deal Sheet: 2026 Corolla SE FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5YFS4MCE4TP30A490

Negotiation Guide

Opening Offer

$26,478

Fair Price

$27,978

Walk Away Above

$27,942

• Recent buyers paid ~$71 above MSRP

Price Breakdown

Est. Dealer Cost$24,837

Est. Invoice$25,395

Holdback (est.)$558

MSRP (Sticker)$27,907

Asking Price$28,707

Markup+$800

Est. Dealer Margin on This Car$3,870

Percentile87% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold4623

Avg Markup+$71

Median Markup$0

Best Deal-$4,418

Worst Deal+$5,995

% Sold Below MSRP62%

Avg Days to Sell28 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Corolla)+$758

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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