Negotiation Guide
Opening Offer
$26,429
Fair Price
$27,929
Walk Away Above
$28,070
- • Recent buyers paid ~$71 above MSRP
- • Sitting 63 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$25,108
Est. Invoice$25,672
Holdback (est.)$564
MSRP (Sticker)$28,211
Asking Price$28,211
Markup$0
Est. Dealer Margin on This Car$3,103
Percentile57% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold4623
Avg Markup+$71
Median Markup$0
Best Deal-$4,418
Worst Deal+$5,995
% Sold Below MSRP62%
Avg Days to Sell28 days
Dealer Profile
Inventory406 vehicles
Avg Markup (All Models)$0
Avg Markup (Corolla)$0
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$29
Price History
Jun 12, 2026$27,081 → $26,586(-$495)
Jun 20, 2026$26,586 → $28,211(+$1,625)
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