Deal Sheet: 2026 Corolla SE FWD

Caldwell Toyota · Conway, AR · VIN: 5YFS4MCE2TP31A032

Negotiation Guide

Opening Offer

$27,068

Fair Price

$28,568

Walk Away Above

$28,532

• Recent buyers paid ~$71 above MSRP

Price Breakdown

Est. Dealer Cost$25,362

Est. Invoice$25,932

Holdback (est.)$570

MSRP (Sticker)$28,497

Asking Price$28,626

Markup+$129

Est. Dealer Margin on This Car$3,264

Percentile66% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold4623

Avg Markup+$71

Median Markup$0

Best Deal-$4,418

Worst Deal+$5,995

% Sold Below MSRP62%

Avg Days to Sell28 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$323

Avg Markup (Corolla)+$129

% Below MSRP17%

Avg Days to Sell23 days

Avg Sold Markup-$421

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