Negotiation Guide
Opening Offer
$35,509
Fair Price
$37,009
Walk Away Above
$38,402
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,816
Est. Invoice$37,009
Holdback (est.)$1,194
MSRP (Sticker)$39,795
Asking Price$39,240
Markup-$555
Est. Dealer Margin on This Car$3,425
Percentile90% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory375 vehicles
Avg Markup (All Models)-$638
Avg Markup (Sportage)-$549
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$721
Cheaper Sportage XL Inventory
Kia of St. CloudWaite Park, MN
-$1,160$38,9702d
Kia of St. CloudWaite Park, MN
-$1,160$38,9704d
Gossett KiaMemphis, TN
-$1,160$38,9704d
Motor Mile KiaChristiansburg, VA
-$1,156$38,9492d
Matthews KiaVestal, NY
-$1,156$38,9494d
Fred Anderson Kia of GreerGreer, SC
-$1,150$38,8554d
Phil Long Kia of Colorado SpringsColorado Springs, CO
-$1,146$38,8394d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8382d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8384d
Serra Kia of JacksonJackson, TN
-$1,134$38,8412d