Negotiation Guide
Opening Offer
$35,821
Fair Price
$37,321
Walk Away Above
$38,725
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,117
Est. Invoice$37,321
Holdback (est.)$1,204
MSRP (Sticker)$40,130
Asking Price$38,970
Markup-$1,160
Est. Dealer Margin on This Car$2,853
Percentile1% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$1,111
Avg Markup (Sportage)-$1,100
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,164
Cheaper Sportage XL Inventory
Kia of St. CloudWaite Park, MN
-$1,160$38,9702d
Kia of St. CloudWaite Park, MN
-$1,160$38,9704d
Motor Mile KiaChristiansburg, VA
-$1,156$38,9492d
Matthews KiaVestal, NY
-$1,156$38,9494d
Fred Anderson Kia of GreerGreer, SC
-$1,150$38,8554d
Phil Long Kia of Colorado SpringsColorado Springs, CO
-$1,146$38,8394d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8382d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8384d
Serra Kia of JacksonJackson, TN
-$1,134$38,8412d
Russ Darrow Madison KiaMadison, WI
-$1,131$38,7442d