Negotiation Guide
Opening Offer
$34,756
Fair Price
$36,256
Walk Away Above
$37,621
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,087
Est. Invoice$36,256
Holdback (est.)$1,170
MSRP (Sticker)$38,985
Asking Price$38,326
Markup-$659
Est. Dealer Margin on This Car$3,240
Percentile63% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory446 vehicles
Avg Markup (All Models)-$844
Avg Markup (Sportage)-$775
% Below MSRP38%
Avg Days to Sell45 days
Avg Sold Markup-$739
Cheaper Sportage XL Inventory
Kia of St. CloudWaite Park, MN
-$1,160$38,9702d
Kia of St. CloudWaite Park, MN
-$1,160$38,9704d
Gossett KiaMemphis, TN
-$1,160$38,9704d
Motor Mile KiaChristiansburg, VA
-$1,156$38,9492d
Matthews KiaVestal, NY
-$1,156$38,9494d
Fred Anderson Kia of GreerGreer, SC
-$1,150$38,8554d
Phil Long Kia of Colorado SpringsColorado Springs, CO
-$1,146$38,8394d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8382d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8384d
Serra Kia of JacksonJackson, TN
-$1,134$38,8412d