Negotiation Guide
Opening Offer
$35,309
Fair Price
$36,809
Walk Away Above
$38,195
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,622
Est. Invoice$36,809
Holdback (est.)$1,187
MSRP (Sticker)$39,580
Asking Price$38,824
Markup-$756
Est. Dealer Margin on This Car$3,202
Percentile42% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$830
Avg Markup (Sportage)-$700
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$791
Cheaper Sportage XL Inventory
Kia of St. CloudWaite Park, MN
-$1,160$38,9702d
Kia of St. CloudWaite Park, MN
-$1,160$38,9704d
Gossett KiaMemphis, TN
-$1,160$38,9704d
Motor Mile KiaChristiansburg, VA
-$1,156$38,9492d
Matthews KiaVestal, NY
-$1,156$38,9494d
Fred Anderson Kia of GreerGreer, SC
-$1,150$38,8554d
Phil Long Kia of Colorado SpringsColorado Springs, CO
-$1,146$38,8394d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8382d
Russ Darrow Madison KiaMadison, WI
-$1,137$38,8384d
Serra Kia of JacksonJackson, TN
-$1,134$38,8412d