Deal Sheet: 2026 Tundra Limited 4WD

Gresham Toyota · Gresham, OR · VIN: 5TFWA5EC2TX059974

Negotiation Guide

Opening Offer

$63,576

Fair Price

$65,076

Walk Away Above

$65,836

• Recent buyers paid ~$1,521 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,271

Est. Invoice$60,603

Holdback (est.)$1,332

MSRP (Sticker)$66,597

Dealer Add-Ons (DIA)+$3,207

Asking Price$69,804

Markup+$3,207

Markup includes $3,207 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,533

Percentile99% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold5108

Avg Markup-$1,521

Median Markup-$502

Best Deal-$11,563

Worst Deal+$19,151

% Sold Below MSRP82%

Avg Days to Sell42 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)+$1,687

Avg Markup (Tundra)+$1,972

% Below MSRP55%

Avg Days to Sell36 days

Avg Sold Markup+$2,184

Price History

Jul 16, 2026$69,804 → $60,097(-$9,707)

Jul 17, 2026$60,097 → $63,304(+$3,207)

Jul 18, 2026$63,304 → $69,804(+$6,500)

Jul 25, 2026$69,804 → $59,804(-$10,000)

Jul 26, 2026$59,804 → $69,804(+$10,000)

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