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Deal Sheet: 2026 Tundra Platinum 4WD
Santa Cruz Toyota · Capitola, CA · VIN: 5TFWA5DB9TX32H528
This Is Already a Great Deal
Opening Offer
$67,666
Asking Price
$69,759
Max Price
$69,759
- • Recent buyers paid ~$1,871 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,554 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,024
Est. Invoice$67,507
Holdback (est.)$1,484
MSRP (Sticker)$74,184
Asking Price$69,759
Markup-$4,425
Est. Dealer Margin on This Car$3,735
Percentile19% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold2408
Avg Markup-$1,871
Median Markup-$1,000
Best Deal-$11,335
Worst Deal+$29,175
% Sold Below MSRP80%
Avg Days to Sell54 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)-$97
Avg Markup (Tundra)-$3,738
% Below MSRP71%
Avg Days to Sell32 days
Avg Sold Markup+$525
Price History
Jul 14, 2026$74,184 → $69,759(-$4,425)
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