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Deal Sheet: 2026 Tundra Platinum 4WD
Smart Motors Toyota · Madison, WI · VIN: 5TFWA5DB9TX32H111
This Is Already a Great Deal
Opening Offer
$68,318
Asking Price
$70,431
Max Price
$70,431
- • Recent buyers paid ~$1,827 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,373 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,312
Est. Invoice$68,824
Holdback (est.)$1,513
MSRP (Sticker)$75,631
Asking Price$70,431
Markup-$5,200
Est. Dealer Margin on This Car$3,119
Percentile5% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold2560
Avg Markup-$1,827
Median Markup-$813
Best Deal-$11,335
Worst Deal+$29,175
% Sold Below MSRP80%
Avg Days to Sell53 days
Dealer Profile
Inventory166 vehicles
Avg Markup (All Models)-$2,305
Avg Markup (Tundra)-$4,435
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,760
Price History
Jul 11, 2026$70,889 → $70,431(-$458)
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