Deal Sheet: 2026 Tundra Platinum 4WD

Serra Toyota of Decatur · Decatur, AL · VIN: 5TFWA5DB3TX420198

This Is Already a Great Deal

Opening Offer

$68,357

Asking Price

$68,734

Max Price

$68,734

• Recent buyers paid ~$1,830 below MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $5,680 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,857

Est. Invoice$69,382

Holdback (est.)$1,525

MSRP (Sticker)$76,244

Asking Price$68,734

Markup-$7,510

Est. Dealer Margin on This Car$877

Percentile0% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold2413

Avg Markup-$1,830

Median Markup-$825

Best Deal-$11,335

Worst Deal+$29,175

% Sold Below MSRP80%

Avg Days to Sell54 days

Dealer Profile

Inventory15 vehicles

Avg Markup (All Models)-$3,766

Avg Markup (Tundra)-$5,745

% Below MSRP87%

Avg Days to Sell45 days

Avg Sold Markup+$1,395

Price History

Jun 11, 2026$76,244 → $77,642(+$1,398)

Aug 5, 2026$77,642 → $68,734(-$8,908)

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