Deal Sheet: 2026 Tundra Platinum 4WD

Smart Motors Toyota · Madison, WI · VIN: 5TFNC5DB9TX34F047

This Is Already a Great Deal

Opening Offer

$69,946

Asking Price

$72,109

Max Price

$72,109

• Recent buyers paid ~$1,827 below MSRP
• Asking price is already $3,431 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,857

Est. Invoice$70,404

Holdback (est.)$1,547

MSRP (Sticker)$77,367

Asking Price$72,109

Markup-$5,258

Est. Dealer Margin on This Car$3,252

Percentile5% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold2560

Avg Markup-$1,827

Median Markup-$813

Best Deal-$11,335

Worst Deal+$29,175

% Sold Below MSRP80%

Avg Days to Sell53 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$2,305

Avg Markup (Tundra)-$4,435

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,760

Cheaper Tundra Platinum 4WD Inventory

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-$14,720$67,51658d

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-$11,000$63,10455d

Mike Calvert ToyotaHouston, TX

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Arlington ToyotaJacksonville, FL

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Toyota CityMamaroneck, NY

-$9,824$64,41334d

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-$9,590$66,42715d

Checkered Flag ToyotaVirginia Beach, VA

-$9,227$68,99083d

Smart Toyota of Quad CitiesDavenport, IA

-$9,121$70,28831d

Coggins Toyota of BenningtonBennington, VT

-$9,106$76,18844d