Deal Sheet: 2026 Tundra Platinum 4WD

Hesser Toyota · Janesville, WI · VIN: 5TFNC5DB7TX35E488

This Is Already a Great Deal

Opening Offer

$70,106

Asking Price

$72,274

Max Price

$72,274

• Recent buyers paid ~$1,827 below MSRP
• Asking price is already $3,422 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,995

Est. Invoice$70,546

Holdback (est.)$1,550

MSRP (Sticker)$77,523

Asking Price$72,274

Markup-$5,249

Est. Dealer Margin on This Car$3,279

Percentile5% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold2560

Avg Markup-$1,827

Median Markup-$813

Best Deal-$11,335

Worst Deal+$29,175

% Sold Below MSRP80%

Avg Days to Sell53 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$1,591

Avg Markup (Tundra)-$4,064

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,424

Cheaper Tundra Platinum 4WD Inventory

Dolan ToyotaReno, NV

-$14,720$67,51658d

Mike Calvert ToyotaHouston, TX

-$11,000$63,10455d

Mike Calvert ToyotaHouston, TX

-$11,000$64,197128d

Arlington ToyotaJacksonville, FL

-$10,031$73,06215d

Mike Calvert ToyotaHouston, TX

-$10,000$68,33348d

Toyota CityMamaroneck, NY

-$9,824$64,41334d

Toyota of GladstoneGladstone, OR

-$9,590$66,42715d

Checkered Flag ToyotaVirginia Beach, VA

-$9,227$68,99083d

Smart Toyota of Quad CitiesDavenport, IA

-$9,121$70,28831d

Coggins Toyota of BenningtonBennington, VT

-$9,106$76,18844d