Deal Sheet: 2026 Tundra SR5 4WD

Serra Toyota · Milwaukee, WI · VIN: 5TFLA5DB8TX436853

Negotiation Guide

Opening Offer

$52,114

Fair Price

$53,614

Walk Away Above

$54,316

• Recent buyers paid ~$1,405 below MSRP

Price Breakdown

Est. Dealer Cost$48,967

Est. Invoice$50,067

Holdback (est.)$1,100

MSRP (Sticker)$55,019

Asking Price$55,019

Markup$0

Est. Dealer Margin on This Car$6,052

Percentile81% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold4345

Avg Markup-$1,405

Median Markup-$1,000

Best Deal-$11,011

Worst Deal+$17,264

% Sold Below MSRP82%

Avg Days to Sell50 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Tundra)-$3,260

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

Price History

Aug 8, 2026$51,657 → $55,019(+$3,362)

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