Deal Sheet: 2026 Tundra Limited 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 5TFJC5DB9TX144632

Negotiation Guide

Opening Offer

$66,400

Fair Price

$67,900

Walk Away Above

$68,675

• Recent buyers paid ~$1,549 below MSRP

Price Breakdown

Est. Dealer Cost$61,810

Est. Invoice$63,199

Holdback (est.)$1,389

MSRP (Sticker)$69,449

Asking Price$69,748

Markup+$299

Est. Dealer Margin on This Car$7,938

Percentile85% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4488

Avg Markup-$1,549

Median Markup-$570

Best Deal-$11,931

Worst Deal+$19,151

% Sold Below MSRP82%

Avg Days to Sell40 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tundra)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 1, 2026$69,449 → $69,748(+$299)

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