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Deal Sheet: 2026 Highlander Limited AWD
Serra Toyota · Milwaukee, WI · VIN: 5TDKDRBH9TS30J503
This Is Already a Great Deal
Opening Offer
$53,143
Asking Price
$54,787
Max Price
$54,787
- • Recent buyers paid ~$83 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $83 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,760
Est. Invoice$49,856
Holdback (est.)$1,096
MSRP (Sticker)$54,787
Asking Price$54,787
Markup$0
Est. Dealer Margin on This Car$6,027
Percentile55% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold404
Avg Markup+$83
Median Markup$0
Best Deal-$4,485
Worst Deal+$6,670
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$836
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$915
Price History
Jun 26, 2026$54,527 → $54,927(+$400)
Jul 16, 2026$54,927 → $54,787(-$140)
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