Deal Sheet: 2025 Highlander Limited AWD

Rock Springs Toyota · Rock Springs, WY · VIN: 5TDKDRBH9SS594530

Negotiation Guide

Opening Offer

$50,600

Fair Price

$52,100

Walk Away Above

$52,589

• Recent buyers paid ~$83 above MSRP
• Sitting 141 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$47,239

Est. Invoice$48,301

Holdback (est.)$1,062

MSRP (Sticker)$53,078

Asking Price$53,078

Markup$0

Est. Dealer Margin on This Car$5,839

Percentile55% of inventory is priced lower

Days on Lot141 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)$0

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup$0

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