Deal Sheet: 2026 Highlander Limited AWD

Wolfchase Toyota · Cordova, TN · VIN: 5TDKDRBH8TS30J444

Negotiation Guide

Opening Offer

$53,974

Fair Price

$55,474

Walk Away Above

$55,433

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$49,298

Est. Invoice$50,406

Holdback (est.)$1,108

MSRP (Sticker)$55,391

Dealer Add-Ons (DIA)+$499

Asking Price$56,689

Markup+$1,298

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,391

Percentile88% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$315

Avg Markup (Highlander)+$1,298

% Below MSRP25%

Avg Days to Sell33 days

Avg Sold Markup+$505

Price History

Jun 26, 2026$55,787 → $56,187(+$400)

Jul 4, 2026$56,187 → $56,689(+$502)

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