Deal Sheet: 2026 Highlander Limited AWD

Carl Hogan Toyota · Columbus, MS · VIN: 5TDKDRBH8TS29J398

This Is Already a Great Deal

Opening Offer

$53,034

Asking Price

$54,674

Max Price

$54,674

• Recent buyers paid ~$83 above MSRP
• Asking price is already $83 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,660

Est. Invoice$49,753

Holdback (est.)$1,093

MSRP (Sticker)$54,674

Asking Price$54,674

Markup$0

Est. Dealer Margin on This Car$6,014

Percentile55% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)+$20

Avg Markup (Highlander)$0

% Below MSRP82%

Avg Days to Sell19 days

Avg Sold Markup+$87

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