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Deal Sheet: 2026 Highlander Limited AWD
McGrath Toyota of Iowa City · Iowa City, IA · VIN: 5TDKDRBH8TS29I498
This Is Already a Great Deal
Opening Offer
$53,531
Asking Price
$55,187
Max Price
$55,187
- • Recent buyers paid ~$83 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $83 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,116
Est. Invoice$50,220
Holdback (est.)$1,104
MSRP (Sticker)$55,187
Asking Price$55,187
Markup$0
Est. Dealer Margin on This Car$6,071
Percentile55% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold404
Avg Markup+$83
Median Markup$0
Best Deal-$4,485
Worst Deal+$6,670
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory253 vehicles
Avg Markup (All Models)-$408
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$341
Price History
Jul 9, 2026$55,537 → $54,428(-$1,109)
Jul 10, 2026$54,428 → $55,187(+$759)
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