Deal Sheet: 2026 Highlander Limited AWD

Toyota of Dothan · Dothan, AL · VIN: 5TDKDRBH7TS611469

Negotiation Guide

Opening Offer

$56,188

Fair Price

$57,688

Walk Away Above

$57,972

• Recent buyers paid ~$83 above MSRP
• Sitting 53 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,849

Est. Invoice$53,014

Holdback (est.)$1,165

MSRP (Sticker)$58,257

Asking Price$59,657

Markup+$1,400

Est. Dealer Margin on This Car$7,808

Percentile89% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$1,326

Avg Markup (Highlander)+$1,400

% Below MSRP97%

Avg Days to Sell36 days

Avg Sold Markup+$43

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