Deal Sheet: 2026 Highlander Limited AWD

Pueblo Toyota · Pueblo, CO · VIN: 5TDKDRBH7TS34A028

Negotiation Guide

Opening Offer

$52,791

Fair Price

$54,291

Walk Away Above

$54,250

• Recent buyers paid ~$83 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,245

Est. Invoice$49,329

Holdback (est.)$1,084

MSRP (Sticker)$54,208

Asking Price$54,807

Markup+$599

Est. Dealer Margin on This Car$6,562

Percentile78% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory155 vehicles

Avg Markup (All Models)-$578

Avg Markup (Highlander)+$599

% Below MSRP39%

Avg Days to Sell28 days

Avg Sold Markup-$540

Price History

Jul 17, 2026$54,982 → $54,807(-$175)

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