Deal Sheet: 2026 Highlander Limited AWD

Coad Toyota · Cape Girardeau, MO · VIN: 5TDKDRBH7TS33A275

Negotiation Guide

Opening Offer

$52,781

Fair Price

$54,281

Walk Away Above

$54,240

• Recent buyers paid ~$83 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,236

Est. Invoice$49,320

Holdback (est.)$1,084

MSRP (Sticker)$54,198

Asking Price$54,497

Markup+$299

Est. Dealer Margin on This Car$6,261

Percentile68% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$1,314

Avg Markup (Highlander)+$299

% Below MSRP52%

Avg Days to Sell35 days

Avg Sold Markup-$1,190

Price History

Jul 4, 2026$55,606 → $54,497(-$1,109)

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