Deal Sheet: 2026 Highlander Limited AWD

Jim Norton Toyota · Tulsa, OK · VIN: 5TDKDRBH7TS31B323

Negotiation Guide

Opening Offer

$52,882

Fair Price

$54,382

Walk Away Above

$54,341

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,326

Est. Invoice$49,412

Holdback (est.)$1,086

MSRP (Sticker)$54,299

Dealer Add-Ons (DIA)+$995

Asking Price$55,793

Markup+$1,494

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,467

Percentile90% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Highlander)+$1,494

% Below MSRP57%

Avg Days to Sell22 days

Avg Sold Markup+$135

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