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Deal Sheet: 2026 Highlander Limited AWD
Charles Toyota · Norwich, CT · VIN: 5TDKDRBH7TS31A981
This Is Already a Great Deal
Opening Offer
$52,988
Asking Price
$54,627
Max Price
$54,627
- • Recent buyers paid ~$83 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $384 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,886
Est. Invoice$49,984
Holdback (est.)$1,099
MSRP (Sticker)$54,928
Asking Price$54,627
Markup-$301
Est. Dealer Margin on This Car$5,741
Percentile7% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold404
Avg Markup+$83
Median Markup$0
Best Deal-$4,485
Worst Deal+$6,670
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$653
Avg Markup (Highlander)-$301
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup-$43
Price History
Jul 4, 2026$55,332 → $55,617(+$285)
Jul 12, 2026$55,617 → $54,627(-$990)
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