Deal Sheet: 2026 Highlander Limited AWD

Landers Toyota · Little Rock, AR · VIN: 5TDKDRBH7TS30J743

Negotiation Guide

Opening Offer

$53,736

Fair Price

$55,236

Walk Away Above

$55,204

• Recent buyers paid ~$63 above MSRP

Price Breakdown

Est. Dealer Cost$49,104

Est. Invoice$50,207

Holdback (est.)$1,103

MSRP (Sticker)$55,173

Dealer Add-Ons (DIA)+$599

Asking Price$55,772

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,668

Percentile78% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup+$63

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory520 vehicles

Avg Markup (All Models)-$719

Avg Markup (Highlander)+$599

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$598

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