Deal Sheet: 2026 Highlander Limited AWD

Carlson Toyota · Coon Rapids, MN · VIN: 5TDKDRBH7TS30J533

Negotiation Guide

Opening Offer

$53,885

Fair Price

$55,385

Walk Away Above

$55,353

• Recent buyers paid ~$63 above MSRP

Price Breakdown

Est. Dealer Cost$49,237

Est. Invoice$50,343

Holdback (est.)$1,106

MSRP (Sticker)$55,322

Dealer Add-Ons (DIA)+$399

Asking Price$55,721

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,484

Percentile71% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup+$63

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)+$92

Avg Markup (Highlander)+$399

% Below MSRP12%

Avg Days to Sell29 days

Avg Sold Markup-$88

Price History

Jun 26, 2026$55,321 → $55,721(+$400)

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