Deal Sheet: 2026 Highlander Limited AWD

Fowler Toyota · Norman, OK · VIN: 5TDKDRBH7TS29I976

Negotiation Guide

Opening Offer

$52,219

Fair Price

$53,719

Walk Away Above

$53,678

• Recent buyers paid ~$83 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,736

Est. Invoice$48,809

Holdback (est.)$1,073

MSRP (Sticker)$53,636

Dealer Add-Ons (DIA)+$1,895

Asking Price$56,130

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,394

Percentile97% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Highlander)+$1,862

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$776

Price History

Jul 10, 2026$54,235 → $56,729(+$2,494)

Jul 17, 2026$56,729 → $56,130(-$599)

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