Deal Sheet: 2026 Highlander Limited AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDKDRBH7TS29I699

Negotiation Guide

Opening Offer

$52,125

Fair Price

$53,625

Walk Away Above

$53,584

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$47,652

Est. Invoice$48,723

Holdback (est.)$1,071

MSRP (Sticker)$53,542

Dealer Add-Ons (DIA)+$895

Asking Price$55,435

Markup+$1,893

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,783

Percentile94% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Highlander)+$1,893

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$27

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