Deal Sheet: 2026 Highlander Limited AWD

LeadCar Toyota La Crosse · La Crosse, WI · VIN: 5TDKDRBH6TS613374

Negotiation Guide

Opening Offer

$52,826

Fair Price

$54,326

Walk Away Above

$54,285

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,276

Est. Invoice$49,361

Holdback (est.)$1,085

MSRP (Sticker)$54,243

Asking Price$54,542

Markup+$299

Est. Dealer Margin on This Car$6,266

Percentile68% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$494

Avg Markup (Highlander)+$299

% Below MSRP32%

Avg Days to Sell32 days

Avg Sold Markup-$718

Price History

Jul 8, 2026$54,243 → $54,542(+$299)

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