Deal Sheet: 2026 Highlander Limited AWD

Cumberland Toyota · Cookeville, TN · VIN: 5TDKDRBH6TS33A607

Negotiation Guide

Opening Offer

$53,375

Fair Price

$54,875

Walk Away Above

$54,834

• Recent buyers paid ~$83 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,765

Est. Invoice$49,861

Holdback (est.)$1,096

MSRP (Sticker)$54,792

Asking Price$55,591

Markup+$799

Est. Dealer Margin on This Car$6,826

Percentile83% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)+$94

Avg Markup (Highlander)+$799

% Below MSRP23%

Avg Days to Sell32 days

Avg Sold Markup+$62

Price History

Jul 7, 2026$54,458 → $54,033(-$425)

Jul 11, 2026$54,033 → $54,832(+$799)

Jul 16, 2026$54,832 → $55,591(+$759)

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