Deal Sheet: 2026 Highlander Limited AWD

Toyota of Colchester · Colchester, CT · VIN: 5TDKDRBH6TS33A171

Negotiation Guide

Opening Offer

$53,461

Fair Price

$54,961

Walk Away Above

$54,920

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,841

Est. Invoice$49,939

Holdback (est.)$1,098

MSRP (Sticker)$54,878

Asking Price$55,567

Markup+$689

Est. Dealer Margin on This Car$6,726

Percentile79% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$827

Avg Markup (Highlander)+$689

% Below MSRP5%

Avg Days to Sell43 days

Avg Sold Markup+$506

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