Deal Sheet: 2026 Highlander Limited AWD

Earnhardt Toyota · Mesa, AZ · VIN: 5TDKDRBH6TS31A955

Negotiation Guide

Opening Offer

$53,457

Fair Price

$54,957

Walk Away Above

$54,920

• Recent buyers paid ~$74 above MSRP

Price Breakdown

Est. Dealer Cost$48,846

Est. Invoice$49,944

Holdback (est.)$1,098

MSRP (Sticker)$54,883

Dealer Add-Ons (DIA)+$499

Asking Price$56,081

Markup+$1,198

Est. Dealer Margin on This Car$7,235

Percentile89% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold430

Avg Markup+$74

Median Markup$0

Best Deal-$4,224

Worst Deal+$6,670

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory788 vehicles

Avg Markup (All Models)+$597

Avg Markup (Highlander)+$1,198

% Below MSRP24%

Avg Days to Sell31 days

Avg Sold Markup+$724

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